H.E Dr Anna Prinz
Ambassador of the Federal
Republic of Germany
The David meets Goliath series is an exceptional new enterprise. The German government strongly supports collaborative start-up initiatives as they help intensify and expand the bilateral cooperation in research, industry and innovation between Germany and Australia. As a result, and as part of the National Innovation and Science Agenda, the Australian Government, in conjunction with the German Government, have established a ‘Landing Pad’ for Australian start-ups in Berlin. This establishment will promote international cooperation with and between companies, start-ups, investors and research organisations, worldwide.
Our goal today, with the help of established corporations is to offer start-ups better market access, optimise business processes and improve product rollout. In return, these established corporations gain access to innovative ideas, modern creative solutions as well as innovative management methods and business intelligence.