Ying and Yang
in our Economy
Current technological, demographic, political and economic changes are creating an opportunity-rich environment for businesses.
With all this change taking place however, many large corporations’ focus has been towards improving existing strengths, reacting to identified problems and ensuring compliance and conformance, compromising on the O in their SWOT-analysis. As a result, these organisations lack the skill and experience to benefit from the aforementioned changes.
Who is benefiting from these changes is a fast-emerging entrepreneurial ecosystem. These start-ups are dexterous, agile, driven by a ‘what’s next’ mind-set and are rapidly becoming the creative fuel in our economy. This is the new competitive advantage in our ever-changing environment; a new Yin and Yang in the Australian economy.